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 I saw this project as a great opportunity to redefine the experience of flying a drone, and to help take away the intimidation factor associated. This is still a relatively new industry and I believe their are several opportunities to innovate.
 I had very little experience flying drones when I began this project, so had few preconceptions as to what a drone controller should be. I spent hours testing competitive products trying to get a better understanding of their pain points.
 Drone controllers are inherently technical and intimidating products. I appreciated the simplicity and fun nature of gaming console controllers. I wanted users to enjoy a similar experienece when they used the KARMA controller.
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 The screen. The defining moment of the project was the decision to add a touchscreen to the controller. This allowed me to hand pick an LCD module suitable for bright sunny conditions. It also meant users would no longer have to mount their smartpho
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 I didn't want any external screws visible on the controller so was insistent all parts mechanically snap together. This helped maintain a clean aesthetic.
 I visited China several times during this project to meet and work with our manufacturers to make sure our industrial design intent and CMF was maintained thorough mass production.
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 The final KARMA product ecosystem
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